Benefits Derived by Micromold from a Functional Website

Micromold has been manufacturing plactic fluid conductors such as pipes, tubes, valves and strainers for industries such as heavy metal, pharmaceutical as well as food and beverages. The company is owned privately and set up in New York City, New York. However, their products are used all over the US as well as in other countries such as Canada, China, Japan, Ireland, Australia, Saudi Arabia, Singapore and England.

One of the main reasons why Micro mold products have such as varied international customer base is because of their website. However, the website was not always as efficient as it is at present.

The president of the company, Ark Lukach has experienced the time when the content on the website was scattered and there was no search engine optimization (SEO) techniques implemented. This made it difficult for search engines to rank the website appropriately, making it hard for those searching for Micromold Products to find the web page online.

Entry of the ThomasNet consultants
Micromold Products have had a long standing interaction with the people at Thomas Register of American Manufacturers, which made it obvious for the latter to assist the company to improve the quality of its online media.

One of the biggest problems faced by Micromold’s website was its confusing navigation system. No one who visited the website could find what they were looking for. This resulted in the loss of valuable business for the company. The web consultants at ThomasNet solutions designed an easy-to-navigate applet for the homepage which provided appropriate links to users to connect to the products page.

The web content was improved and streamlined so that different pages on the website had relevant content on it, accompanied by images which also acted as links between the pages of the website.
Advantages of the new and improved website

With relevant SEO techniques implemented by those at ThomasNet solutions, the website can be easily found on search engines. This allows customers from all over the world to search for products manufactured by Micromold and place orders on the website itself.

After analyzing the sales of the company with reference to the new website, it was seen that the numbers rose by 12%. On average $3000 worth of business poured in on a daily basis in the form of 3 orders on average. This proved to Lukach, that his decision to take assistance from ThomasNet paid off.